Brand books · 2025
«Row» Brandbook
- Client
- «Row»
- Year
- 2025
- Direction
- Branding and Identity
- Role
- Art direction, visual concept, logo design, brand identity, brandbook
About the project
Row is a coffee shop chain in Almaty with a modern approach to urban coffee culture. A cohesive visual system was developed for the brand, combining the logo, typography, color palette, brand graphics, and guidelines for various applications.
Scope and process
- 01Analysis of the brand positioning and competitive landscape of coffee shops in Almaty.
- 02Definition of the visual character and key identity principles.
- 03Development of the logo and its main usage variations.
- 04Creation of the color palette, typography, and brand graphics.
- 05Development of visual principles for packaging, menus, outdoor advertising, and digital communications.
- 06Systematization of all elements and usage rules into a brandbook.
