Merch · 2026
«Tachka» Merch
- Client
- «Tachka»
- Year
- 2026
- Direction
- Merch Styling
- Role
- Art direction, styling, visual presentation, composition, presentation materials
About the project
Tachka is a clothing collection inspired by automotive culture and the character of the brand. The main objective of the project was to present the existing merch visually by creating a cohesive style, selecting compositions, and working with color, environment, and overall presentation within a unified visual system.
Scope and process
- 01Analysis of the merch styling and the brand’s visual character.
- 02Definition of the overall presentation concept for the collection.
- 03Selection of compositions, angles, and environments.
- 04Styling of the clothing and visual scenes.
- 05Work with color, contrast, and overall atmosphere.
- 06Integration of individual visuals into a cohesive presentation system.
