«Mosso» Brand Design

About the project

Mosso is a stationery, household chemicals, and home supplies supermarket offering more than 15,000 products. The project included marketing research and the development of visual materials for seasonal promotion, the website, retail locations, and employees.

Scope and process

1. 01Conducting marketing research to define the direction of seasonal promotion.
2. 02Analyzing «Mosso»’s previous promotional activities and existing advertising materials.
3. 03Researching advertising approaches and methods of communication with the target audience.
4. 04Defining the visual direction of the campaign and new approaches to product presentation.
5. 05Developing merch for employees.
6. 06Creating brochures, coupons, price tags, and certificates.
7. 07Designing advertising banners for the website.
8. 08Adapting designs for different print and digital formats.
9. 09Preparing layouts for publication and production.