Brand books · 2025
«Gold market» Brand books
- Client
- «GoldMarket»
- Year
- 2025
- Discipline
- Branding and Visual Identity
- Role
- Identity, visual system, guidelines, branded asset design
About the project
For the project, I developed a cohesive brand visual system, from the logo and graphic identity to digital communications and branded assets.
Scope and process
- 01Analysis of the jewelry, financial, and e-commerce sectors.
- 02Development of the brand’s visual direction and consistent positioning.
- 03Development of identity usage principles across different formats and touchpoints.
- 04Creation of guidelines for further brand scaling by the team.
